Authors, Do You Also Squirm at the Idea of a Being a Brand or Having a Brand for Your Books?

Here’s a perspective that changed my thinking on branding

Photo by Tim Mossholder on Unsplash.

Who knew that Coke would help me get over my distaste of branding? People as brands. Places as brands. Everyone needing a brand. Yuck. It matched the aversion I had to niching in my business (I wrote about that here for likeminded others).

Coke promises a smile and it delivered…in the form of this insight from its form…