Marketing for Authors - Index of Articles

Creative marketing, promotion, PR, partnerships, branding, advertising, social media, and marketing strategy for your author business

Photo by Campaign Creators on Unsplash.

See also Sales, Customers and Customer Service, and Doing 5 Things a Day - Index of Articles: Service marketing, alternatives to selling, a kickstart challenge, overperforming apple orchards, and more

Advertising and Marketing Expenses

• Strategic Allocation for Book Marketing Swag: Authors, have a plan before spending on the fun stuff

• Better Ways to Spend Your Marketing Money Than Buying a Kirkus Review: Find more strategic ways to spend those hard-earned 600 author dollars

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Big Picture and Strategy

• Authors, I Found My Business Marketing Formula and You Can Find Yours: The workday outreach that sustains and grows my business

• Customize to Fit Your Life: Step 3 of 7, Creating a Sustainable, Income-Generating Author Life You Love: 8 ways to make book marketing and sales much better for you

• All of Your Author Business and Book Marketing Activities Should Do a Minimum of 3 Jobs: Leverage everything you do to work smarter not harder

• Book Promotion Advice Reaped from Analyzing a Decade of Reading: What mining my own data taught me as a publisher and what authors and writers can learn from that

• You CAN Get Your Book Seen and Sold: Writing a book is a massive achievement; don’t deprive it of the marketing and sales it deserves

• Incorporate Vitamins, Spaghetti, and Ships in Your Author Business for A Comprehensive Approach to Book Marketing and Sales

• Marketing Tips for Authors Who Don’t Want to Niche: First, here’s your permission slip

• The Problem with Seeking the “Right Ideas” for Book Marketing: Authors, comparison is the thief of joy, but go ahead and copy…

• How Do Authors Grow Their Readership? You’ve heard all the ways, but you’re still asking

• Don’t Give Up on Marketing Your Books Until You Learn What Matters: The enormity of possible routes for author success...

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Borrowed Lessons

• Authors, What’s Your Version of “Bring Samples”? Is there a command for your readers and customers that would make your life easier and their results better?

• What Authors Can Learn from Summerfest Marketing: Five quick lessons from those promoting their wares to 650,000 music fans in nine days

• Authors, If Nothing Else, Start with a Square Piece of Paper: The little things matter more than you think

• Authors, Adapt These Booth Marketing Ideas for Your Next Event Sale: Newish and first time things I saw at last year’s Printers Row Lit Fest in Chicago...in thime for this year’s event

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Branding

• Authors, Do You Also Squirm at the Idea of a Being a Brand or Having a Brand for Your Books?: Here’s a perspective that change my thinking on branding

• Authors, This Is Why You Need to Be Able to Talk About Yourself: Expounding on Steve Chandler’s five good reasons

• Authors, Use Scott Oldford’s Unfair Advantage Concept to Catapult Your Results: There are 6 key areas that will change how you position and market your books

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Creative Partnerships

• Author, What Collabs Could Be Right for Your Books? Should — could — your book be sponsoring the taco of the month?*

• Authors, Let Readers Sample Your Books with this Event Partnership Idea: What beverages pair well with your book, characters, and themes?

• How to Adapt “Shop Here: Bowl Free” for Your Author Business: Another installment in cribbing marketing ideas from other fields

• Authors, Know Your Book Clubs to Know More Options: Find book marketing inroads in different types of reading groups

• Authors, Host Scouts, Teach to a Merit Badge: Here’s a “problem” you and your knowledge may be able to solve

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Email Marketing

• Author Website Subscribe Options: Grow your email list mini-series, part 1

• Study This Author’s Email Newsletter for Entrepreneurial Success: It’s long but it reveals much — a business model, right mindset, and more

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Holiday Marketing

• Authors, Can You Slide Into Someone’s Holiday Letter? Your own or that of your kids, your parents, your business, your employer?

• Authors, Time to Send Out Your Holiday Photo Cards to Bookstores and Other Customers: Because all of your marketing efforts should be doing at least three things at once

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Local and Regional Marketing

• Using All Things Local to Promote Your Business: The why and the what of including sense of place in your marketing

• Local and Regional Topics for Days: A continually growing master reference list of hooks and angles for writers, authors, businesses, marketers, and publicists

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Media Coverage

• Authors, Trade Up Your Media Coverage In One Hour: A step-by-step plan to work trade publications into your book marketing plan

• Authors, Turn Your ‘How’ Into the Story: Use your writing process as a media angle or speaking topic

• When the Formula Fails, Follow the Tangents: How the side stories of you, your writing, and your books can lead to solid exposure and sales

• Nonfiction authors: maximize your voice using this trio of interview rules. (They also work for novelists, scriptwriters, and other scribes.)” Your book is published and you’re ready to spread the word

• Authors, Look at Our Podcast Data and Start Your Own Interview Guest Habit: We’re “ordinary” authors reaching out; take a look at how easy this has been for us, then make a plan for yourself

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Social Media

• Now, for Your Author Unboxing Video: Easy and brilliant — copy for your social media feeds

• Social Media Matters — A 31-Point Outreach Checkup for Your Microbusiness: Evaluate your engagement periodically to keep your marketing on track

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Themes Marketing

• 10 Ways to Tap into All of Your Books’ Themes: Fiction or non-fiction, find all your themes and dive deep for sales and marketing opportunities

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A One Hour Call with Me

Book a One Hour Call with me and get a one-year paid subscription to The Profitable Author / An Author Business You Love Substack newsletter and author business coaching community.

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